SEO 'about more than raising sales'
Search engine optimisation (SEO) is not just about raising sales, the
increased visibility helps cement a firm's credibility as well, an
expert claims.
Industry commentator Lee Odden, writing for his Online Marketing Blog, notes there are a number of benefits to SEO outside of boosting sales.
As well as raising credibility, ensuring a website is visible within search engines encourages journalistic interest from reporters conducting research, he states.
Furthermore, it is a pro-active tool for managing online reputations, Mr Odden continues.
"Add the improved PR and lead/sales generation benefits on top of that and it's easier to see why optimising and promoting website content should be a key component of any online marketing programme," the search marketer adds.
Earlier this year, E-consultancy conducted research alongside digital marketing agency Clash Media and revealed firms consider lead generation through the internet to be a vital tool in boosting sales.
Furthermore, it concluded, an increasing number are using SEO tactics to find prospective clients.
Industry commentator Lee Odden, writing for his Online Marketing Blog, notes there are a number of benefits to SEO outside of boosting sales.
As well as raising credibility, ensuring a website is visible within search engines encourages journalistic interest from reporters conducting research, he states.
Furthermore, it is a pro-active tool for managing online reputations, Mr Odden continues.
"Add the improved PR and lead/sales generation benefits on top of that and it's easier to see why optimising and promoting website content should be a key component of any online marketing programme," the search marketer adds.
Earlier this year, E-consultancy conducted research alongside digital marketing agency Clash Media and revealed firms consider lead generation through the internet to be a vital tool in boosting sales.
Furthermore, it concluded, an increasing number are using SEO tactics to find prospective clients.